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The goal is to get people to use the items, like them, and purchase full-size products. That's a concept that physical retailers have used in-store, where small samples are often placed in your bag, and online, where digital customers actually get to pick which products they want to try. The Sam's Club offer , which was sold out as of April 10, used the same marketing tactic. Any member of the warehouse club who placed an order on its website received a "Tastes & Sips Sampler" full of snacks and drinks, along with an Easter-themed tote bag. It's not a revolutionary กระเป๋า ZARA ของแท้ facebook idea, but it's a simple way for Sam's Club to put products into its consumers' hands in order to get them to try them. In many ways it's a digital variant of what the warehouse clubs do in their stores, handing out free samples of everything from entrees to snacks and beverages in an effort to get customers to try, like, and buy the sampled product. This is a smart idea By offering the free sample bags (which were also available for purchase for $14.53) Sam's Club has taken a concept familiar to its members and brought it into a digital age. Some consumers, much like they do in the stores, will simply be happy to get something for nothing and won't ever purchase any of the sampled items. Others, however, may find a new favorite.
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Jules Jackson, a shop assistant working at the store, said she was "gutted" at the closure and working there felt "like a family". Mr Ruddock said it was "immensely sad" that the shop was closing but he could not "put sentiment in the till". 'Sums don't add up' He blamed the rise of internet shopping and changing consumer habits for the shop's closure. "The sums just don't add up, in one way it's really quite simple", said Mr Ruddock. The shop is to close its doors at the end of Saturday's trading. The business had its first shop on High Street by 1820 and was in business before that date. The Ruddock family entered the business in the 1870s, said Mr Ruddock. The closure was announced on 6 March and since then the shop "have had lots and lots of people coming in and saying goodbye", he said. About 20 staff were employed at the shop. The Double Tree hotel in the city said in a tweet : "You have been at the heart of the community for so many years and could never be replaced, this is sad news for #Lincoln". Another twitter user Mrs Tiggy tweeted "So sad to read this, one of my favourite shops in Lincoln.